Welcome to
Alfa Romeo Pensacola

Mission Statement

Leverage technology to disrupt the local automotive retail business. Invest in our teams, empowering them to serve. Leave a lasting legacy in our local communities achieving excellence in execution and adding value to the customer experience; always maintaining a strong financial position.

Community Outreach

"To Leave a Lasting Legacy in the Community"

That phrase is part of our mission statement and one of the driving principles behind Step One Automotive Group. We participate in multiple events and partnerships throughout the year that impact our communities in real and significant ways.

Deep South Alfa Club

Hurricane Michael Relief

Octane And Exotics

Pensacola Humane Society


“The entire staff there is absolutely great! This was the best buying experience ever! We were in and out in no time and my car is absolutely beautiful!!! I will most definitely do business with them again.”

-TaWanda Johnson | Google Review

Professional Recognition

2020 Best In Pensacola
Luxury Automobile Sales

110th Anniversary
Of Alfa Romeo Brand

Largest Inventory in the Panhandle

2020 Business Of The Year

step one academy
step one academy
Contact Us


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5600 Pensacola Blvd • Pensacola, FL 32505

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 7am-6pm

Alfa Romeo Pensacola 30.4731798, -87.2476567.